The aim of the course is to provide knowledge and understanding of the concepts of product design, which uses a design-thinking toolbox to create prototypes for different market segments. It provides capabilities and competencies to enable product design in a team-work environment. The prototyping will use Rhino3D for CAD design followed by 3D printing. Upon completion of this course, students will: understand the fundamental concepts of product design strategies; be able to identify the elements used to create or innovate in different market segments; Analyze design thinking for product innovations; and be prepared to Apply CAD design techniques for innovations in 3D printing.