This intensive 8 week module will give a small select group of students, the opportunity and time to develop a detailed value proposition for a product based on an existing piece of intellectual property. This technology may be from the KAUST IP portfolio or potentially from a corporate partner. As part of the program, students will be provided with an overview of key creative subjects related to new product development including; key aspects of intra/entrepreneurship, innovation management including new product development, Go-to-Market strategies as part of commercialization roadmaps, as well as general knowledge on relevant creativity and design thinking. It will also enable students to develop these skills in a full-time, heavily mentor-led and experiential learning environment that includes regular pitches and feedback from a wide range of pre-selected mentors from both inside and outside KAUST including international experts.